Fifteen days earlier, the project was still looking for a way forward.
The producer, based in Argentina, had already done the work: the project existed, its ambition was clear, and part of the financing was in place. But one major obstacle remained. Without new international partners, the production could not move to the next stage.
The obvious route would have been to keep searching close to home.
Instead, the project travelled much further.
Through World Media Match, it was introduced to carefully selected partners in Australia and Canada. Two countries, two different markets, and two opportunities that would probably never have emerged through a traditional local search.
The conversations moved quickly.
Within just 15 days, the producer secured commitments covering 50% of the project’s total budget.
What had been a financing gap became an international co-production opportunity.
The right partner is not always in the obvious place
International financing is often described as a long and uncertain process. Producers send dozens of emails, attend markets, follow up for months and still struggle to reach the right decision-makers.
But the problem is not always the quality of the project.
Often, the project is simply being presented to the wrong people, in the wrong countries, or without a clear international strategy.
In this case, the turning point came from looking beyond the most obvious territories and identifying companies whose editorial interests and financing objectives genuinely matched the project.
Australia and Canada were not random choices. They were selected because the project had a credible reason to exist in those markets.
That difference matters.
From local project to international opportunity
A project may be developed in Argentina, France, Spain or anywhere else. Its financing does not have to stop at the borders of its country of origin.
The strongest partner may be thousands of kilometres away.
The real challenge is knowing where to look, which companies are currently open to international projects, and how to approach them with a proposition that makes sense.
This is where World Media Match comes in.
WMM helps producers identify and reach:
- international co-producers;
- foreign financing partners;
- broadcasters and streaming platforms;
- international distributors and sales agents;
- development partners;
- buyers of formats and adaptation rights.
Each project is reviewed individually before a targeted strategy is built around its genre, format, budget, development stage and international potential.
World Media Match does not take a commission on the financing secured or on the agreements concluded.
Its role is to create the shortest possible route between a strong project and the partners capable of moving it forward.
In this case, that route crossed two continents and covered half the budget in 15 days.
